From inception to production, there is a narrative that explores why a company is successful. Take it a step further, and you’ll discover why the company founders and employees believe in it—and why a customer should too! As a business, how can you connect with your customers in a way that makes them believe in your story as passionately as you do? As a leader, how can you engage your employees so that each day they feel like heroes in your company’s story? Paul Smith explores the narratives to set up true success as leaders—every step of the way.